Bloomlie: For Caring Parents
Bloomlie is a YouTube channel with educational content for parents. They focus on advising parents on how to build strong habits and instill good behavior which will allow their children to be successful in the future and fulfill their full potential.
The objective was to support the client in the creation of a unique logo symbol and visual elements that would be the continuation of their key values and promises.
When: 2022
What: Logo, YouTube visual assets
Initially, I started this project with two graphic directions in mind. One would explore a more geometric and metaphoric approach to the symbol, while the second one would feature an illustrated yet minimal design. After a more thorough symbol exploration decided to go with the latter, as being personal and gentle it seemed to represent the company’s business goals the best.
The symbol was built by merging four metaphors: a hand, a heart, a growing plant, and a bird, which represent mothers and children respectfully.
Besides designing a logo, I was also asked to create patterns and pattern elements, which will be used as animated backgrounds. I focused on two types of animated backgrounds: those with both text and images, and those with text only. My suggestion was to use solid backgrounds and straight textboxes when images are present and to decorate such assets with uneven lines that resemble paper cut-outs and children’s doodles. The text-only assets, on the other hand, were to use with patterned backgrounds and sheared textboxes to a sloppy and playful effect.
“We provided some groundwork for a brand and gave full creative freedom. The concepts delivered were spot on. Great work! I would recommend Anastasiya and I would work with her again in the future :)”
— Adrian S.
Creator of Bloomlie.