Let’s Change The City Together!
The Poznan Civic Budget is an annual social campaign organized by the local municipality to encourage residents to propose projects that in their opinion would improve the quality of life in the city. Winning projects receive funding from the civic budget.
During the 2020 campaign edition, the city was transformed into an isometric illustration, showcasing past achievements in creating new attractions and recreational facilities. It was the most successful edition to date, with 239 projects submitted and 68,000 residents participating in the vote.
When: 2019
What: Art Direction, Illustration, Poster, Layout & Social Media Design
Who: Poznan City Hall
The poster I created from scratch in 2017 was taken as a starting point for the Key Visual of The Poznan Civic Budget campaign. The main sights of Poznan were transformed into the world of isometric Illustrations. Anyone who had visited Poznan at least once could easily recognize the Town Hall (Ratusz) and the Castle (CK Zamek).
The edition of 2020 ended up being the most successful in the whole history of The Poznań Civic Budget. The residents of Poznań submitted as many as 239 projects, and 68,000 inhabitants of the capital of Greater Poland took part in voting.
The project was executed while working at Chromatique Creative Agency.
Art Direction & Graphic Design: Anastasiya Guziy