Kharkiv: The branding for opportunities

In honor of Kharkiv's 369th anniversary, this project is a comprehensive reimagining of what the branding of Kharkiv (a city in Eastern Ukraine) can look like. Through meticulous design and thoughtful storytelling, I sought to craft an upgraded, future-oriented brand identity that reflects the vibrant spirit of Kharkivians and attracts tourists from all over the world.

The branding showcases a modernized coat of arms, that incorporates main landmarks of the city and creates a rich dynamic element that can be broken down or scaled up to fit different formats (both analog and digital). The brand colors are picked from the 'streets of the city' to capture the energy and diversity, and appeal to both locals and visitors. 

The new branding is a tribute to the city's resilience, creativity, and the unwavering spirit of its people. It celebrates Kharkiv's past, present, and the limitless possibilities that lie ahead.